Alek Pawlikowski branding
He’s done some great work for Netflix, HBO, TVN, Discovery and Audi for their E-TRON campaign. And yes, he likes his job.
We had an opportunity to design his personal brand. Since he works with voice we decided to use a symbol of soundwave and merge it with AP initials. Then we put it into motion for digital applications, and for print we decided to go for a holographic hotstamping. Basically every single design here is monochromatic as a homage to classical typography in books and newspapers. Eventually his work is all about reading.