Rebranding for Caldoris.
We used a letter C monogram as basis for the logo – it is the first letter of the company name (“Caldoris” comes from the latin word “caldus”, meaning “warm).
Many companies in this industry use palettes of warm colours: various shades of yellow and orange, referring to the most intuitive associations with sun, solar energy, etc.
Being a major player in the renewable energy market, CALDORIS went one step further, choosing bold, unique and elegant copper shade. This colour refers directly to supreme technology and highest-quality products and services the company has to offer.

This choice allowed us to implement custom unconventional solutions, such as metallic copper logo on dark background (hotstamping + dyed paper).

Graphic Design, Art Direction, Branding

January 2017