Community of Democracies – rebranding

Rebranding of Community of Democracies
It was a great pleasure for us to work on the new visual identity for the Community of Democracies.

The Community’s new logo emphasizes diversity of the Community’s Governing Council Member States united around universal democratic values that have been included in the Warsaw Declaration. We used every means possible to emphasize those democratic values: diversity of blue tones in color coding, free and accessible fonts and design resources, as well as modular and scalable digital solutions.

“We see democracy as a worldwide standard, as something we all share, something common and universal, understandable and available to all interested and involved. 

A sum of individuals within a visual context.”

Rebranding process was developed gradually in two stages and took over 2 years from the first stages of research to final implementation which was announced on June 25th, 2018 during the Community’s Governing Council session in Santiago, Chile – which is 

a Member State of the Community’s Governing Council and current Chair of the CoD’s Executive Committee.

The new logo was followed by a set of freshly designed and democratically structured brand materials, both digital and analog:
new responsive website, promo animations, stationery, reports, brochures, flags and pins.

It was by far the most complex and rewarding design project we have ever accomplished.

It was a great pleasure for us to work on the new visual identity for the Community of Democracies.

The Community’s new logo emphasizes diversity of the Community’s Governing Council Member States united around universal democratic values that have been included in the Warsaw Declaration. We used every means possible to emphasize those democratic values: diversity of blue tones in color coding, free and accessible fonts and design resources, as well as modular and scalable digital solutions.

“We see democracy as a worldwide standard, as something we all share, something common and universal, understandable and available to all interested and involved. A sum of individuals within a visual context.”

Rebranding process was developed gradually in two stages and took over 2 years from the first stages of research to final implementation which was announced on June 25th, 2018 during the Community’s Governing Council session in Santiago, Chile – which is a Member State of the Community’s

Branding, Web Design, Graphic Design

June 2018