Dni Solidarności Klimatycznej – branding & key visual

The whole DSK keyvisual was inspired by climate change and the impact it has on our planet. Increasing global warming is a topic that draws more and more attention and gets louder in the media.

Moodboard, the starting point for our further activities, was therefore, a game of how we can present temperature differences, of how to begin with the colours from this seemingly obvious topic, that gives many possibilities for its interpretation.

The colours proposed by us are divided into two tonal transitions, that can be supplemented with a matching photo or a chosen gradient map. This solution gives a possibility to maintain one consistent convention for the entire set of materials.

Branding, Graphic Design, Logo Design

September 2021