Foodtruck Rally — key visual

The Foodtruck Rally is a cross-section of street foods from all over the world – classic burgers and noodles, tacos, and many others. Introducing characters straight from the streets of Tokyo gave freshness to the concept. Still, thanks to the diversity of our heroes inspired by various cuisines – we have expanded the symbolics beyond Japan!

We supplemented the sweet – or kawaii as we prefer to say – characters with intense, eye-catching colors and a set of stickers. The backgrounds are inspired by the motif of the Japanese rising sun!

Graphic Design, Illustration, Art Direction

March 2022