Gemini drug store chain – rebranding

Gemini drug store chain – rebranding
Comprehensive rebranding for Gemini drug store chain.
The main objective of this project was to create rebranding strategy that would be applicable and easy to implement for all Gemini pharmacies in the country.
We refreshed the pharmacy logo (retaining previous color palette and using the pharmacy cross sign) and created a set of company materials – both corporate and promotional.
We also prepared model guidelines for Gemini stores signage – both for interior and exterior – and included clear production instructions.
We also designed informational pictograms to be used along with other materials.
Since the company is a chain (with numerous stores across Poland) we aimed for production and application guidelines to be as clear and simple as possible.
The main objective of this project was to create rebranding strategy that would be applicable and easy to implement for all Gemini pharmacies in the country.

We refreshed the pharmacy logo (retaining previous color palette and using the pharmacy cross sign) and created a set of company materials – both corporate and promotional.

We also prepared model guidelines for Gemini stores signage – both for interior and exterior – and included clear production instructions.

We also designed informational pictograms to be used along with other materials.

Since the company is a chain (with numerous stores across Poland) we aimed for production and application guidelines to be as clear and simple as possible.

Branding, Art Direction, Icon Design

February 2018