Goethe-Institut. Bardziej.

Concept, strategy, design and execution of the advertising campain for the Goethe-Institut in Warsaw. Language course ads became part of the city landscape. Ordinary posters were replaced with canvas filled with living grass. This made the message stand out, also in a literal sense. The d becomes more inspiring and environment-friendly. Social responsibility is more visible in urban sceneries.
Graphic Design, Art Direction, Advertising

August 2016