Konica Minolta Employer Branding key visual

As we were looking for the essence of Konica Minolta, we decided to focus on its Japanese roots, constant introducing of innovations (We’ve been making startups for 140 years now) and advanced technology (Technology is our bread and butter). In the campaign, we showed a unique Nippon Tech Quisine – culinary associations based on typical technological objects.

This campaign has a lot of versions, including the Internet (social media, job ads), press advertisements and inserts for magazines for young adults.

In the inserts, we have prepared a combination of gadgets and modern technology powered by Konica Minolta – cut-outs and stickers, which used with genArate app, transfer us to augmented reality.

Branding, Art Direction, Graphic Design

February 2019