Less mess. More life. – Campaign

Less mess – more life! This is our slogan for the March campaign of Port Łódź, a shopping center based in Łódź, Poland, which is a part of INGKA Centres. Order and its maintenance have a big impact on our lives – it organizes not only space around us but also our thoughts and well-being.

We started the campaign by creating its concept – we focused on everyday objects that allow us to organize the space in our homes. Organizers, drawer inserts, bins, baskets and many more. We wanted to intrigue the audience and show them that order can not only be pleasant but can also be a great backdrop for a campaign. Along with the concept, we also proposed a motto – ‘Less mess. More life’, which consistently appears on the prepared materials.

Advertising, Art Direction, Graphic Design

June 2022