Miedzy Kropkami Branding

Między Kropkami branding
Między Kropkami organizes interdisciplinary after-school activities for primary school children. Various workshops and classes stimulate creative thinking and teach children to think out of the box in everyday life.

Inspired by this approach, we created dynamic branding. The lack of explicitly obvious interpretation encourages the viewers to look for their own solutions. The logo refers to the name Między Kropkami (“Between Dots”) and is made of dots arranged on a grid. What happens between dots is exclusively up to the viewer. The logo encourages the viewer to enjoy the interaction and to look for their own solutions. This allows creating unique signatures for certain actions within one logo design.
Art Direction, Branding, Graphic Design

February 2018