Our main task was to develop a new visual language and the vision of the brand. We knew what Pixel Shop was and how it worked, but we wanted to give it a new, unique character that would make the brand stand out and attract with freshness and an unusual approach.

That’s why in our scope of works we came up with a new website, a rework of the Pixel Shop’s logotype, a set of personalized icons made in the retro-pixel style, and finally, with a proposal of new color palette and typography. The whole was topped with templates for use on social media.