We like uncommon projects. Communication is not only what happens under designer-controlled conditions. It is also, or perhaps most of all, an interaction here and now with the recipient – even the random one. That is why the design of the mural for Aleja Bielany in cooperation with IKEA was so important to us. The mural was not only decorative but was primarily intended to shield the reorganized part of the shopping centre.
We have divided 150 m of the wall into individual sections, maintained in the spirit of sustainable development. IKEA is all about sustainability – in theory, and in practice. Our task was to develop the concept, but also to prepare the texts and to create experiences that recipients would come across while exploring the mural.