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Katana

Katana

At Katana, a technician and an artist are the same person.

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Talented and highly creative individuals doing what they do best.
A safe and collaborative work environment, with challenging tasks and truly rewarding projects.

Katana is about people who know what they are doing: advanced technologies, creative approaches to problem solving, knowledge of the art(s) and the ability to effectively turn challenges into quality projects.

Scope

Strategy / Rebranding / UX&UI

Tools

Figma / Illustrator

Client

Katana

(01) Approach + Attitude

Approach

Artistic engineering / Inner strength / Curiosity / Craftsmanship / Commitment / Technology + art / Tech-driven solutions

Attitude

Trust / Confidence / Care / Focus / Understanding / Problem solving Honesty / Value system / Innovation

(02) Copy language development

Approach

Behind every image you’ll find problems that just wait to be solved. Solutions are like pixels, they build the image.

We believe that real innovation happens when you let technology get creative.

Creative technology and technical artistry.

Attitude

It takes both an angineer and an artist to solve a visual problem. We are Katana.

Crafting visual stories through innovation.

We approach everything from an artist’s perspective. We are Katana.

(03) Visual Identity

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Credits

Leniva° Studio

Art Direction: Neon Neonov

Brand Strategy: Lena Mitkowa

Design: Kamil Przybyła

Design Support: Marta Krzemień-Ojak, Agata Szewczuk

UX/UI: Michał Witucki

Production: Saskia Mońka, Lena Mitkowa

Client

Cappy Childs

Piotr Masiak

Steve Bishop

See also

See also

Perła Summer 2020 Campaign
The year 2020 wasn’t easy on anyone. And we had to think – how can we get across the message about the joys of spending time with friends over a glass of beer in the times of COVID-19?
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Perfected Performance
Is it possible to take the relationship between man and machine to another level, beyond purely utilitarian? If you want to see how to implement an emotional approach to automotive-related design, check out our branding process for Perfected Performance (Awaken Performance). Because emotions can be as rough and brutal as going at full speed.
Read more

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