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Personal Branding
for an Influencer

Personal Branding
for an Influencer

Together we will reach peace, balance, and focus on what is essential. One step at a time.

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Working with an influencer like Agnieszka Krakós-Gorący is a unique task. Agnieszka is very aware of what she has built and what she needed from us regarding her visual communication improvement. But above all, she needed us to understand what Simple Organization is.

We set out to achieve, first of all, the closeness in the process between our team and client. Next: understanding of the essence of the brand and making it resonate; improving processes related to visual communication; and, finally, iImplementing automation and solutions that would streamline Agnieszka’s daily routine.

Scope

Rebranding / UX

Tools

Figma / Illustrator

Client

Prosta Organizacja

Do it smart

After collectively developing the brand’s essence and positioning it in the market, as well as building the messages, we moved on to refreshing the visual identity in the context of key communication channels.

We created a look and feel that is easy to implement. It includes a set of graphic elements that reference previously used generic motifs. We simplified, organized, and built a system for social media posts.

Change of habits

The transition from a semi-professional solutions to an automated system in Figma is the most significant qualitative change. The posts are designed in a way that allows an easy and quick content production without sacrificing quality or losing control over styles.

All of this is to ensure that the brand remains strong and consistent, and
our client can fully dedicate herself to what she does best.

Credits

Leniva° Studio Team

Strategy and production: Lena Mitkowa
Design: Marta Krzemień-Ojak
Web: Agata Szewczuk

Client

Agnieszka Krakós-Gorący

See also

See also

Ace of Space
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Read more
EY Employer Branding 2019/2020
We’re unicorn makers and bot builders. Change agents and cyber gurus. Performance improvers and problem solvers. Data scientists and growth hackers. Risk managers and confidence builders. We’re 270,000 global perspectives ready to welcome yours. Here at EY, you’ll build a legacy
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