Unmeat / Niemięso

See our branding for Niemięso, a vegan delicatessen based in Warsaw. The nostalgia of the 70s/80s combined with geometric typography and a delicious color palette. Yummy!

Info ↘

Niemięso is a vegan delicatessen in Warsaw’s Powiśle. To create this branding we went back to the 1970s/80s and its atmosphere. We mixed the memories of old-school delicatessen shops with the characteristic neon typography decorating the numerous streets of Warsaw at that time.

It was then that delicatessen triumphed – ready-made meals and semi-finished products facilitating the preparation of dinners for hard-working citizens.

Scope

Branding / UX

Tools

Figma / Illustrator

Client

Niemięso

Travel into
an ancient era

Niemięso is a modern concept with a hint of nostalgia, harking back to the atmosphere of yesteryears. Winking at today’s recipient, it simultaneously familiarizes with vegan alternatives to meat.

We draw the recipient’s attention with the name as well as the logo itself. The sign is a handwritten notation of niemięso/unmeat – supplemented with a geometric font and colors taken straight from behind the counter which, when processed, create a mix resembling a small work of art rather than food.

Credits

Team Leniva° Studio

Concept and Key Visual: Neon Neonov
Production: Lena Mitkowa
Design support: Kamil Przybyła

Client’s Team

Krzysztof Bieńkowski

Photos from the store:

Courtesy of the Client’s Team

↘

See also

↘

Together for the Planet

Communication is most of all an interaction here and now with the recipient – even the random one. That is why the design of the mural for Aleja Bielany in cooperation with IKEA was so important to us.

Altkom Software rebranding

When rebranding, what is often important is not what changes, but what must remain of the previous identity. Altkom is the linking element between the two sub-brands – therefore, we left what was visually common to the brands in the old identity. In this case, it was a square. However, it started working differently in each project. In the case of Altkom Software, the pixel and playing with it is the basis of the entire visual identity structure.