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The Branding Guide. How to holistically create and change brands.

Sharing knowledge and education is an important part of Leniva° Studio.

Our Creative in Chief Lena Mitkowa is a board member of the IBRA Branding Institute Foundation. IBRA is a team of experts in the field of brand building and strategy, improving branding processes in organizations – from auditing through building teams to conducting the brand-building process.

In addition to on-site activities and work with specific organizations, the Branding Institute conducts a number of educational and popularizing activities. The flagship project is the Branding Guide published in 2021. It is a book that shows the entire branding process – from preparation of the process and cooperation with the designer, through brand analysis and research, building a brand strategy, to agency work – naming, visual identification design and implementation. All of it developed by practitioners in a given field. The individual chapters of the guide were developed by specific specialists, and then considered and discussed in the group of authors. This is the only publication on the market that allows you to gain full knowledge about the process – it organizes the knowledge and gives a broader perspective on branding matters. From a practical point of view it also allows you to avoid some of the mistakes that are made.

The publication is available at as an e-book (for free) and as a printed book (for a fee).


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