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Designer
Survival Kit

Designer Survival Kit

Designer Survival Kit is Maciej Sznitowski’s (Brandoholic) and, our creative director, Lena Mitkowa’s training project. It is a course designed for graphic designers (with particular emphasis on branding), both for beginners and for those who already feel comfortable on the market.

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The entire course consists of over 8 hours of talks and lectures, as well as ready-made sets of solutions and templates for designers – contract drafts, billing tables, and frameworks. The branding we have developed for this service is based on bold contrasts and, above all, playing with typography. Minimum means, maximum effect. Plus a bit of humor and perversity. In terms of meaning, we wanted to move away from obvious, almost trivial associations, such as first aid, Swiss army knife, survival or stars awarded in crash tests.

Formally, however, we wanted to maintain the strikingly utilitarian nature of the project. Hence the choice of crashtest/survival colors and the decision to use the expressive, contemporary grotesque from Dinamo Typeface – Whyte, in the version with inktraps. For some, it’s a trend, for us, it’s an opportunity for real-time marketing to the typesetting shop regulars. Because it is a non-obvious course, without an age limit. All this is the background for a narrative that is almost entirely verbal, simple, specific, but still done perversely and with a distance, treating its own call to action.

Scope

Design / UX / GUI

Tools

Figma / Illustrator

Client

DSK

Credits

Team Leniva° Studio

Brand concept, Key Visual: Neon Neonov, Kamil Przybyła

UX/GUI: Jan Mońka, Kamil Przybyła

Design Support: Marta Krzemień-Ojak

Production: Lena Mitkowa, Saskia Mońka

Client’s Team

Lena Mitkowa

Maciej Sznitowski

See also

See also

The Future of Meat
The revolution is coming and it’s a fact. More and more is being said about the cultured meat, also known as clean meat – both celebrities and famous global meat companies invest in it.
Read more
Kinoteka Movie Theatre
Kinoteka is a famous place on the map of Warsaw. Despite great recognition of the place itself Kinoteka lacked a coherent visual identity. It was our task to change that.
Read more

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