Every organization needs a well-designed mark that serves as the foundation for effective and consistent communication of its image and identity.
Info ↘
The need to refresh the brand arose from a changing landscape and the outdated nature of previous assumptions.
The challenge was to redesign and adapt the InvestGDA logo and brand to meet new demands.
The approach had to be structural and technical, yet still rooted in the identity of Gdańsk. This is not a radical break from the past, but a carefully considered evolution.
With respect for the past, and a clear view toward the future.
Scope
Brand Refresh / Communication Materials
Tools
Figma / MS Office /
Illustrator / Photoshop
Client
investGDA
We set out to build a visual system that balances industrial aesthetics with a strong business focus.
Credits
Leniva° Studio
Art Direction: Neon Neonov
Brand Design: Maciej Goś
Design Support: Kamil Przybyła, Krystian Sikoń
Client Service: Lena Mitkowa
Clients Team
Marketing Director: Mateusz Prawda
Marketing Specialist: Milena Lik
