InvestGDA - Leniva° Studio

How we approached the brand evolution of InvestGDA.

Every organization needs a well-designed mark that serves as the foundation for effective and consistent communication of its image and identity.

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The need to refresh the brand arose from a changing landscape and the outdated nature of previous assumptions.

The challenge was to redesign and adapt the InvestGDA logo and brand to meet new demands.

The approach had to be structural and technical, yet still rooted in the identity of Gdańsk. This is not a radical break from the past, but a carefully considered evolution.

With respect for the past, and a clear view toward the future.

Scope

Brand Refresh / Communication Materials

Tools

Figma / MS Office /
Illustrator / Photoshop

Client

investGDA

We set out to build a visual system that balances industrial aesthetics with a strong business focus.

Credits

Leniva° Studio

Art Direction: Neon Neonov
Brand Design: Maciej Goś
Design Support: Kamil Przybyła, Krystian Sikoń
Client Service: Lena Mitkowa

Clients Team

Marketing Director: Mateusz Prawda
Marketing Specialist: Milena Lik

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See also

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