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Aeropark Business
Center

Aeropark Business
Center

Designing visual communication for a common space is one of our favorite tasks. In the case of Aeropark, we were invited to cooperate with the WXCA architectural studio, whose task was to rearrange an office complex in Warsaw, near the Okęcie airport.

Info ↘

The Aeropark Business Center office complex belonging to the GTC concern is a sign of its times. It consists of serious, elegant buildings and a huge parking area.

It was working perfectly until the COVID-19 pandemic. During the post-pandemic period, the way of working has changed, as have the needs of employees and expectations towards the office space.

Scope

Rebranding / UX / Wayfinding

Tools

Figma / Illustrator

Client

Aeropark

We have started our work with workshops focused on customer experience. We have analyzed the needs of tenants and built paths for users. We have taken into account changes in the job market and trends related to office spaces, as well as an aspect of key importance to GTC, i.e. meeting ESG / sustainability standards.

The Aeropark complex is located some distance from the city center – this means that employees spend a large part of their day there and may have problems with carrying out their daily errands on the way to and from work.

That is why we came up with the concept of Work-Life-Blending and the concept of a workplace that is not only related to office work, but also all the improvements that we may need on a daily basis – from getting a tasty lunch to relaxing in nature, to facilities for sports or for leisure.

These solutions were already present in the complex to a large extent, but they were not fully used by the recipients.

So the crucial aspects were:
-> Access to information
-> Knowledge transfer
-> Clarity of the message

Think Green. Work Smart.
/ Work. Live. Play.

Visual identity
/ Elevating The Workplaces

Signage system

Look & Feel

Our main task was to turn the new concept for the Aeropark into what is visible on a daily basis, i.e. signage and visual communication within the facility.

The austere space of the Aeropark has been warmed up with organic forms and strong colors. Playful pictograms complete the work.

The space itself is undergoing changes – hence we have proposed a solution:

Big Concept –> Branding Idea
–> Scalable Design System

The visual identification system, developed along with the evolution of needs, is successively implemented in the space.

Leniva° Studio Team

Concept and Strategy: Lena Mitkowa

Art Direction: Neon Neonov

Illustrations: Neon Neonov

Design: Kamil Przybyła 

Production: Saskia Mońka, Lena Mitkowa

Client’s Team

Malwina Pawłowska
Seweryna Afanasjew 
Paweł Choiński 
Dominika Mrowińska-Bolka

WXCA Team

Marta Sękulska
Monika Lemańska
Paulina Kucharska

See also

See also

nice.partners branding
We love creating a new brand from scratch! That was the task given to us by a client offering recruitment services in the German and Polish job markets. We developed a strategy, came up with a name, and created a cohesive visual identity. The brand's name reflects the commitment to treating everyone as equal partners. Nice.partners – the name says it all.
Read more
Between the Tables / Między stołami
We love creating new places! In the case of Między Stołami, we were able to co-create the newly created meeting place from the very beginning – meaning from its super fresh concept.
Read more

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