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Survival Kit

Designer Survival Kit

Designer Survival Kit is Maciej Sznitowski’s (Brandoholic) and, our creative director, Lena Mitkowa’s training project. It is a course designed for graphic designers (with particular emphasis on branding), both for beginners and for those who already feel comfortable on the market.

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The entire course consists of over 8 hours of talks and lectures, as well as ready-made sets of solutions and templates for designers – contract drafts, billing tables, and frameworks. The branding we have developed for this service is based on bold contrasts and, above all, playing with typography. Minimum means, maximum effect. Plus a bit of humor and perversity. In terms of meaning, we wanted to move away from obvious, almost trivial associations, such as first aid, Swiss army knife, survival or stars awarded in crash tests.

Formally, however, we wanted to maintain the strikingly utilitarian nature of the project. Hence the choice of crashtest/survival colors and the decision to use the expressive, contemporary grotesque from Dinamo Typeface – Whyte, in the version with inktraps. For some, it’s a trend, for us, it’s an opportunity for real-time marketing to the typesetting shop regulars. Because it is a non-obvious course, without an age limit. All this is the background for a narrative that is almost entirely verbal, simple, specific, but still done perversely and with a distance, treating its own call to action.


Design / UX / GUI


Figma / Illustrator




Team Leniva° Studio

Brand concept, Key Visual: Neon Neonov, Kamil Przybyła

UX/GUI: Jan Mońka, Kamil Przybyła

Design Support: Marta Krzemień-Ojak

Production: Lena Mitkowa, Saskia Mońka

Client’s Team

Lena Mitkowa

Maciej Sznitowski

See also

See also

Altkom Software rebranding
When rebranding, what is often important is not what changes, but what must remain of the previous identity. Altkom is the linking element between the two sub-brands – therefore, we left what was visually common to the brands in the old identity. In this case, it was a square. However, it started working differently in each project. In the case of Altkom Software, the pixel and playing with it is the basis of the entire visual identity structure.
Read more
Aeropark Business Center
Designing visual communication for a common space is one of our favorite tasks. In the case of Aeropark, we were invited to cooperate with the WXCA architectural studio, whose task was to rearrange an office complex in Warsaw, near the Okęcie airport.
Read more


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