The strategy of the Poland. Business Forward is openness – it is a kind of umbrella under which many activities related to the promotion of the brand of Polish Economy can fit.
Info ↘
The new Poland Mark. Business Forward is intended to build a lasting, positive brand of the Polish Economy around the world. The concept of the mark is open and scalable, in addition to the slogan there is room for promotion of selected sectors.
Poland. Business Forward serves as a catalyst that unlocks numerous opportunities. Thanks to the clean and minimalist form of the sign, there is space to build attractive communications for individual sectors and organizations associated with them.
Scope
Rebranding / UX / Webdesign
Tools
Figma / Illustrator
Client
PAIH
Polish Economy Brand
(Re)Design System
Do we need another Polish logo? Not particularly, as there are already many.
MANY.
Despite this, here we are. Our successful branding for the Polish presence at Expo Dubai 2020 (LINK) has inspired decision-makers to collaborate with us in developing an umbrella brand to promote the Polish economy.
No more logos.
Is it scalable? You bet.
The true elegance, however, lies in the documentation, encompassing both the classical guidelines…
And in the dedicated online tool (brand space) that allows fast access to the materials to all the partners and collaborators. Brand Coherency made easy.
Credits
Leniva° Studio Team
Neon Neonov – Concept
Kamil Przybyła – Brand Works
Lena Mitkowa – Coordination
Michał Witucki – UX / GUI
Kasia Jasińska – PPT Implementation
Client’s Team
PAIH
Katarzyna Antosik
Anna Kaczmarska
Agnieszka Bolimowska
