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Poland. Business Forward

Poland. Business Forward

The strategy of the Poland. Business Forward is openness – it is a kind of umbrella under which many activities related to the promotion of the brand of Polish Economy can fit.

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The new Poland Mark. Business Forward is intended to build a lasting, positive brand of the Polish Economy around the world. The concept of the mark is open and scalable, in addition to the slogan there is room for promotion of selected sectors.

Poland. Business Forward serves as a catalyst that unlocks numerous opportunities. Thanks to the clean and minimalist form of the sign, there is space to build attractive communications for individual sectors and organizations associated with them.


Rebranding / UX / Webdesign


Figma / Illustrator



Polish Economy Brand
(Re)Design System

Do we need another Polish logo? Not particularly, as there are already many.


Despite this, here we are. Our successful branding for the Polish presence at Expo Dubai 2020 (LINK) has inspired decision-makers to collaborate with us in developing an umbrella brand to promote the Polish economy.

No more logos.

Is it scalable? You bet.

The true elegance, however, lies in the documentation, encompassing both the classical guidelines…

And in the dedicated online tool (brand space) that allows fast access to the materials to all the partners and collaborators. Brand Coherency made easy.


Leniva° Studio Team

Neon Neonov – Concept 

Kamil Przybyła – Brand Works

Lena Mitkowa – Coordination

Michał Witucki – UX / GUI 

Kasia Jasińska – PPT Implementation

Client’s Team

Katarzyna Antosik 

Anna Kaczmarska 

Agnieszka Bolimowska

See also

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