Strategy, brand language, and a complete rebranding for one of the most recognizable cosmetology brands in Poland.
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Clarena has been a part of the professional cosmetology world for over two decades. When they came to us, they had strong research capabilities and deep market trust – but their communication didn’t reflect where their real value came from.
Our task was to reorganize that identity and build a system fully aligned with the brand’s laboratory DNA.
Scope
Strategy / Rebranding / Brand materials / Packaging / UX&UI
Tools
Figma / MS Office /
Illustrator / Photoshop / InDesign
Client
Clarena
Credits
Leniva° Studio
Lena Aleksandra Mitek
Neon Neonov
Kamil Przybyła
Michał Witucki
Krystian Sikoń
Borys Kosmynka
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