When rebranding, what is often important is not what changes, but what must remain of the previous identity. Altkom is the linking element between the two sub-brands – therefore, we left what was visually common to the brands in the old identity. In this case, it was a square. However, it started working differently in each project.

In the case of Altkom Software, the pixel and playing with it is the basis of the entire visual identity structure. We used its blockiness, right angles and sharp cuts. Playing with the pattern of negative and positive on an 8×8 grid, we developed a rather technical, mathematical graphic rule. We used the same methodology to develop a set of dedicated icons. The chosen font – Lexend – brings elements of humanism into the system. 

We decided on strong colors reflecting the character of the brand. Electric blue, refers to the common core with the Akademia sub-brand.

We juxtaposed it with a contrasting, glowing raspberry color, distinguishing Software from the Altkom brand family.

The cohesive concept is reflected in all the materials we prepared, both internal to the company (business cards, letterhead, social media templates, etc.) and external, such as the intro and outro animation.

We developed a comprehensive design system and a set of templates and materials, ready to be used by our client. The whole thing is summarized in a brandbook, which will allow smooth implementation of the new branding in the organization.