At Leniva° Studio, we emphasize the efficiency of processes. We search for tools that not only speed up our work but also exhibit high flexibility.

Design System is one of the catchier terms in recent years. How does it differ from a classical branding as in corporate identity system? When is it worth investing in it? And above all – what do we order?

We have devised simple, self-evident strategic packages that will allow you to commence the analytical and conceptual process for your brand.

Let’s talk about creating new brands, especially those that are just taking their first steps on the market. We can refer to them as startups, although not all new brands have to be full startups.

You can hear a lot of stories about what branding is and its history.

I understand both sides of this process. On the one hand, designers typically seek to overhaul a client’s brand, while clients often want to maintain the status quo.

What questions do we need to ask ourselves if we want to rebrand?

Can branding (understood as visual identification) serve as an internal tool?

Let’s consider what a branding strategy is for and whether it is essential in the process. Let’s start by clearly defining what strategy is in the context of branding and its significance in this process. The term is broad, and its practical application varies from organization to organization.

Good design is merely one element of branding. The main factor that influences the durability and effectiveness of a brand is its consistency. It directly affects the corporate quality of the organization and its processes.

We always stress that the quality of a corporate identity is largely dependent on the quality of its implementation. Even the best-designed branding – if not applied correctly and consistently – remains just a design, not an effective tool.

How to give a good, constructive feedback in the field of the graphic design?

Everything you need to know about the design process – explained step by step.

Sharing knowledge and education is an important part of Leniva° Studio.

Everything you should know but had no one to ask.

How to be a Graphic Designer without Losing Your Soul – can you remember this book?